Wheatcroft Homes Housing Developerwheatcrofthomes.co.uk
Building aspiration for a boutique housing developer
Wheatcroft Homes is part of a privately-owned, family-run business that has been developing residential, commercial and retail properties across the East Midlands since 1989.
We have partnered with Wheatcroft Homes since 2019, managing the branding, marketing and promotion of new housing developments, as well as rebranding and developing a bespoke website for the company itself.
Using our skills as a full service design and marketing agency
Our design team has acted as brand guardians for Wheatcroft Homes, managing everything from brochure and website design, to copywriting and point of sale.
To capitalise on the reputation that Wheatcroft Homes had been building, we more recently carried out a rebrand for the homebuilder with new brand assets to use across all marketing materials.
Considered graphic design
Wheatcroft Homes combine beautiful locations, considered design, practicality and absolute attention to detail.
This needed to be reflected across all their communications. To be sympathetic to each of the locations of their developments, we created unique brand identities to elevate their proposition.
Unlike so many underwhelming housebuilder marketing, this work is deeply considered rather than surface cladded. The extra care, love and attention really shows.
A website that instantly inspires trust
We designed a bespoke website that charmingly invites prospecting and existing homeowners as well as other professionals into Wheatcroft’s digital world.
The user journey needed to naturally feel completely intuitive, but it needed to be done with the sophistication that separated Wheatcroft from “cookie cutter” homebuilders.
Because we design everything from the ground up and we sweat the details, it shows. We were able to create a stunning website that is bang on brand, reflects their values and also, scores highly on Google’s PageSpeed Insights for accessibility, performance, SEO and best practice.
The website is delivered on the hugely adaptable WordPress content management system, which also offers high levels of security and multi-user capacity.
Ridiculous social media marketing results
We have been managing the social media marketing for Wheatcroft Homes, in particular their Facebook and Instagram accounts. Facebook harvests so much data allowing us to reach a large, yet defined audience.
To enhance brand recognition, build loyalty, and increase conversion rates, we have used paid social media on Facebook. It is some of the cheapest and most rewarding advertising you can get.
Through our social media management for Wheatcroft Homes, we have reached in excess of 24,000 potential customers per month, which generated numerous hot leads and 5 potential purchases for homes in the region of £1,000,000 off plan.