Leicester web design agency: beautiful design with bespoke development
When it comes to web design, ecommerce and developing digital products, everything we do at Creative Direction is bespoke. Every business is different, so we design and build unique digital environments for our clients, never using pre-existing themes or templates. Designing and building websites from the ground up, we can give your business exactly what it needs to grow, building a powerful website using industry best practices to deliver measurable results.
Websites that offer an engaging and refreshing experience
Behind every great web design project is a great brief. The art of the brief is not only in the questions we ask, but in our ability to listen – only by listening do we know what questions to ask.
With the right questions and a bit of discussion, we can often uncover the bigger picture, understanding where you want to go, next week, next year and even in the next five years. By getting under the skin of a project and having this understanding, we aim to deliver a website that achieves its business objectives and delivers a great return on your investment.
Design, marketing, UX and technical excellence at the heart of every web project
Themes are uninspiring, unimaginative, clunky and slow. We approach web design from a very different perspective, putting design, marketing, communication, user experience and technical excellence at the heart of any website we create. The result is a high-speed, engaging digital experience that will future-proof your business and generate revenue for years to come.
Each web project undergoes rigorous testing, optimising websites for speed and following SEO best practises. As a multidisciplinary design agency, we can draw upon expertise in design, photography and copywriting to make your business surpass its competitors and ultimately achieve success online.
UX Design & prototyping — no nasty surprises
With an approved vision, strategy and sitemap, we explore and develop bold, engaging design concepts that will help you leap ahead of the competition and realise your business goals.
Because we custom build bespoke websites rather than from predefined themes, we carefully craft an intuitive user journey and visual language and really push the boundaries of their experience. We visually demonstrate how your business should be reflected in a digital environment. It means not only do you understand every step of the user journey, but aesthetically you know how your business is represented – no nasty surprises.
Our expertise in design means compared with single service web agencies, we beautifully manage content, copy, typography and photography to ensure your brand comes to life online. We sweat the details that can be so subtle, but add so much to the overall UX and give your business a competitive advantage.
WordPress websites & Gutenberg: experts in the most popular CMS
WordPress now powers 35% of the web, and we are experts at combining impactful visual web design with the world’s most popular CMS. WordPress offers a fast, scalable and secure platform for our clients to easily manage and grow their business online. We specialise in WordPress websites that don’t just look beautiful, but also excel in Google and other search engines.
To grow websites successfully, you need flexibility, creative freedom and the ability to make changes when required. We create custom designed blocks using WordPress Gutenberg to enable clients even with very little technical knowledge to add rich, multimedia content quickly. The possibilities are limitless, and it makes adding new landing and service pages effortless.
Ecommerce: building world-class shopping experiences
The opportunities surrounding ecommerce solutions are ever evolving with the consumer in mind. We help our clients own the customer experience, crafting custom ecommerce websites using marketing leading commerce platforms such as Woocommerce from WordPress and Shopify.
Successful ecommerce is more than just making your products readily available to buy online. Your customers expect world-class shopping experiences and we’ll help you realise your aspirations with a shopping environment that reflects the way you do business. Inventory and order management, shipping, security, efficiency, automation and access to data are all required to compete in the modern ecommerce landscape. We create flexible and scalable ecommerce solutions and give you the tools to manage your store with confidence.
Our expert web developers are experienced in integrating third party APIs to link software together and assist business critical applications and processes. We’ve built custom websites with API integration for print-on-demand clothing printing, property lettings and a nationwide supplier of conveyancing searches, so you can be assured of our expertise. Whether you’re looking to integrate a particular payment gateway, CRM or business system, our developers are adept at delivering custom API integration seamlessly.
Bespoke digital design
With our expertise in web development and your vision, everything is possible. From defining your requirements, we will create the ultimate bespoke digital solution to solve your business problem. You might have some great ideas or think, “could you imagine if we could…?” or “why can’t it just do…?”, but unsure of where to start. That’s where we come in.
Human error is an unavoidable reality, but we have used the potential of technology to minimise potential errors and make businesses more productive and run more efficiently. Our team of incredibly talented designers and developers will help you realise your vision.
Website prototyping in Adobe XD