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Clarity is everything.

Grayson Lewis is a forward-thinking financial planning practice for aspirational individuals, families, and business owners. From retirement planning and specialist banking to mortgages and financial protection, they support people who take a proactive approach to financial planning.

We were approached by founders Nick and Kirsty Henbrey to develop a brand identity for Grayson Lewis, as well as supporting marketing assets such as a new website, promotional brochure, corporate stationery and client documents.

A refreshing alternative to more traditional, rural financial practices

When thinking about Grayson Lewis as a brand, we wanted to reflect Nick and Kirsty’s ambitions for the firm, taking a non-traditional route in what is typically a very conservative and bland industry. How can we make Grayson Lewis warm and engaging? How can we position Grayson Lewis as a very different financial planning firm to other wealth management practices? How can we develop a brand that would resonate with people from all walks of life, who might consider that financial advice isn’t for them?

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Our unrivalled experience in the creation and reinvention of professional service firms – BHW, Federal Finance, Aura and Juno Sports Tax – was a key reason for Creative Direction being chosen to partner with Grayson Lewis.

As well as launching a new brand and website for Grayson Lewis, we also created a promotional brochure, iconography, corporate folder and supporting client documents.

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Reflecting their long-term and unified approach to financial planning

Offering a subtle tribute to Nick’s naval history as a submariner, an iconic knot became the perfect foundation to start telling the Grayson Lewis story.

The Grayson Lewis knot symbolises their long-term and unified approach to financial planning; an eternal and active role in their client’s financial future, and the intertwining of generations connected by a family. Importantly, it’s a symbol of security and protection.

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I could not recommend Creative Direction highly enough. Initially I approached them to assist with developing my branding and logo for my new business. They listened to the goals and vision of the business and created something I thought was completely in line with the brief. Since then we have worked on a number of projects and I have been delighted with every one

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grayson lewis brochure design

Take a peek at some of our other work