Corporate events: 8 excuses to throw a party

Events Management

Event management leicester

Hosting an event for your business is a great way to re-engage your employees, interact with clients and build customer relationships. Whether you want to reward your employees for their hard work, celebrate a business anniversary or promote a new product, brand or website launch, the event choices are endless and can be used for any occasion. Above all, hosting a memorable event will work wonders for your company culture and awareness.

What are the benefits of hosting a corporate event? 

Corporate events account for way more than just a venue, entertainment and drink choices. Planning an event can feel overwhelming but the rewards reaped are indispensable to your company’s success. 95% of marketers believe that in-person events can have a major impact on achieving primary business goals, a huge impact and return on investment.

Brand Awareness

Brand awareness is arguably one of the most important aspects of a marketing strategy and is a crucial step to acquiring new customers. Events enable real life opportunity to showcase your brand and who you are. The digital age has made it extremely difficult to stand out from the crowd but hosting an event to remember can be the perfect way to make a statement. Don’t be afraid to think outside the box and deliver your stakeholders an evening they’ll want to shout about. 

Access your core audience

Hosting an event poses as the perfect occasion to get to know your audience on a more personal level. Inviting existing or prospective clients to your event allows you to spend quality time with these individuals creating a more genuine relationship. This can be particularly effective with prospective clients as once they know more about you and your business; they will be more inclined to collaborate. 

Retaining Customers

Though engaging with prospective clients is key, retaining existing clients is even more important. Events are a great way to say thank you to your clients and team. Showing your employees that they are appreciated and that their hard work doesn’t go unnoticed cultivates long lasting relationships and reflects in a better workforce. 

Generate Content

Photos and videos taken at an event is great content for social media and websites, especially if it’s an event you’ve hosted. Relatable posts humanise your business allowing customers to feel connected, boosting your engagement. If you’re looking for some more authentic promotion, events lead to extensive amounts of user generated content from your guests talking about you organically on their platforms. The credibility that is perceived from these external posts may lead to an increasing community as well as greater leads and sales.  

What types of events can a business host? 

Before you start thinking of the type of event you want to host you need to think about the core reason behind it and goals you wish to achieve. Whether your company is big or small, a start-up or well established there is a type of event that will suit your needs. The options are endless, from private dining to big birthday bashes we’re here to help you choose which event is best for you and your clientele. 

Launch parties and celebrations

If you’re looking to showcase your latest product or promote your new business, launch parties are the way to go. A statement event that generates lots of attention is the perfect way to create awareness and traffic towards your new venture. Whether you want to host a big party or a contemporary reception as long as it successfully reflects your core brand values a launch event is bound to reap great rewards.  


Networking events are perfect for creating natural interactions. Whether you’re looking to acquire clients or generate new leads, networking events are a great way to bring key industry players together in an organic and fun environment. Organising this style of event also opens up the opportunity to recruit new talent and discover fresh business proposals, both of which are admirable ways to develop your business.

Business Anniversaries

Whether it’s your 1st or 30th birthday an anniversary event is the perfect opportunity to bring everyone together and celebrate your corporate success. Anniversaries are the ideal time to showcase your work and triumphs from over the years, putting your business in the spotlight. When it comes to the invite list, having friends from your personal life as well as corporate stakeholders offers a perfect blend of connections which will help generate positive publicity.

Private Dining

When working with clients there may be times when you want to have meetings in places other than your office or celebrate joint successes together. Finding an appropriate occasion to do this can be difficult but private dining is your answer. Going for a sophisticated meal in a relaxed and personal environment allows you to maintain professionalism but move away from the corporate scenery.

And these are just a few events that you may want to host. The list is endless. From business conferences to musical events there’s bound to be something that will suit your needs. 

So where do Creative Direction come in? 

Creative Direction’s Event manager has over 10 years experience working with some of the country’s top businesses, from stately homes, to prestige car marks and high-street brands.

We can bring that experience and know how to bare on your business, guaranteeing maximum impact and exposure – an event to talk about and remember for years to come.